Video Script Template to Copy, 60 s and 2 min

Use four beats in this order: hook, point, example, ask. Copy the template below, fill in each beat, and keep each one near its word budget. A 60 second video is about 140 words; a 2 minute video is about 280.

VIDEO SCRIPT TEMPLATE

After watching, the viewer will: ______________________

1. HOOK            60 s: ~15 words   |   2 min: ~25 words
   The problem, the result, or a claim to test. No greeting, no name.
   "If you ______, you are ______."

2. POINT           60 s: ~30 words   |   2 min: ~50 words
   Your one point, in one or two sentences.
   "The fix is ______. A client is not buying ______. They are buying ______."

3. EXAMPLE         60 s: ~70 words   |   2 min: ~160 words
   One story, number, or before-and-after that shows the point.
   Who it happened to. What changed. What it meant.

4. ASK             60 s: ~25 words   |   2 min: ~45 words
   One next step, in one short sentence. Then stop.
   "This week, try ______. Tell me ______."

TOTAL              60 s: ~140 words  |   2 min: ~280 words

The budgets come from 150 words a minute

The numbers above use a pace of about 150 words a minute, the figure most often quoted for conversational American English. It is widely credited to the National Center for Voice and Speech, but the sources that repeat it, such as VirtualSpeech, are secondary. For narration, ACX says most narrators record about 9,300 words an hour, which works out to about 155 words a minute.

So 140 words takes about 56 seconds, and 280 words takes about 112 seconds. The gap to the full minute or two is on purpose. It is your pauses. If you speak slower, cut a few words. How many words you speak a minute has the full table and shows how to find your own pace.

Each beat has one job

Hook: earn the next line. Name a problem or result the right viewer has.
Point: say the one thing. If you cannot say it in two sentences, you have two videos.
Example: make the point real. One example beats three, because the viewer remembers one.
Ask: give a single next step. Two asks split attention.

The full method for writing a video script explains the reasoning behind each beat and how to write for the ear.

Example script: a coach answers “How should I price my sessions?”

This example is written for the 60 second budget. It runs about 135 words. Each line holds one idea, so you can see where to pause.

HOOK
If you charge by the hour, you are capping your own income.

POINT
Price the outcome, not the hour.
A client is not buying sixty minutes of your time.
They are buying a change in their work,
and that change is what you should price.

EXAMPLE
Say a client wants to stop dreading her Monday meetings.
You could sell her ten hours of coaching.
Or you could sell her one outcome:
a calm, prepared Monday within six weeks.
The work is the same.
But the first offer makes her count hours.
The second makes her count results.
It also stops a good week from being capped by the hours you have.

ASK
Look at your last three clients.
Write down the outcome each one wanted.
Then tell me in the comments which one you could price that way.

Read it aloud and you will notice three things. The first line works without any setup. No sentence is longer than about 15 words. And the ask is something the viewer can do in five minutes.

Adapt the template to 30 seconds or 5 minutes

For 30 seconds, keep the beats and shrink the example

Aim for about 70 words: hook 10, point 20, example 25, ask 15. The example becomes one line: “A client who paid for ten hours wanted one calm Monday. So I sold her that.” Cut the explanation. A 30 second video has room for the idea and nothing else.

For 5 minutes, repeat the example and add a recap

Aim for about 680 words, which is roughly 4.5 minutes and leaves room for pauses. Use this split: hook 40, point 80, three examples at about 140 each, a short recap 70, ask 70. Give each example a one-line label spoken aloud (“Example one: the Monday meetings”) so the viewer can follow where they are. The recap says the point again in new words. Stay with one point; the extra time is for more proof, not more topics.

Five mistakes that break a script

Starting with a greeting. “Hi, I’m ___, welcome back” spends your first seconds on nothing. Open with the hook.
Making two points. The viewer leaves with neither. Move the second point to its own video.
Writing for the eye. Long sentences that read well on a page are hard to say. Split them.
Stacking asks. “Comment, subscribe and book a call” is three asks. Pick one.
Never reading it aloud. Your mouth finds problems your eyes skip. Read it once at recording pace and fix every stumble.

Save each finished script for the next recording

A template is most useful when it becomes a habit: one script a week, filled in the same way. Rolling is an iPhone teleprompter, coming soon to the App Store. In it you can paste or write your script and save it for your next recording. It is for iPhone with iOS 26 or later, and the app is in English.

When the script is done, how to read a script on camera covers saying it without looking like you are reading. To check the length, paste it into the script timer.

Video script template you can copy

In short